• PACKAGING LAYOUT

    Description: The client (Eclere) requested a packaging design for both the youth and adult ski goggle series.

    Challenge: I designed the color theme with the intention to be gender neutral with colors representing the winter sport on the slopes with minimal graphic elements for all around views of the packaging.

  • SIDE VIEW

    Description: Displaying both sides of the packaging on the store shelf is crucial, as it plays a pivotal role in encouraging customers to examine the product more closely.

    Challenge: On both side views of the packaging, I included striking words related to skiing to capture the product's attention. Additionally, I considered its presentation on a shelf, aiming to make it enticing to potential customers.

  • FRONT VIEW

    Description: The front-facing packaging should effectively showcase the product, prominently display the brand, indicate the type of sports it's intended for, and feature an image related to that sport.

    Challenge: I designed a partially curved cut-out window on the front of the packaging to emphasize it, mirroring the contours of a ski slope. This window spans the top and front, ensuring ample visibility of the product.

  • REAR VIEW

    Description: The back side of the packaging contributes significantly to the overall brand image. When a customer picks up the item from the shelf, the 360-degree view of the packaging should present a cohesive and polished appearance.

    Challenge: The rear side of the packaging features a straightforward graphic pattern that effectively showcases the brand, adding visual intrigue and appeal.