Description: The travel agency's request was for a brochure that highlights the top destinations in Barcelona, Spain.
Challenge: The 8-page layout highlights full-page, vibrant photos of the city's iconic architecture. Each photo is accompanied by the city’s highlights on the facing page. This leads to a page where visitors can book excursions through the travel agency, with options to purchase admission tickets.
BROCHURE
TRI-FOLD PAMPHLET
Description: The travel agency needed a tri-fold pamphlet to be distributed in hotel lobbies and visitor centers.
Challenge: The tri-fold brochure provides a curated list of essential attractions including landmarks, top restaurants, and popular shopping spots. It offers a concise overview of Barcelona for visitors at a glance.
POSTER SERIES
Description: The travel agency sought a series of posters featuring Barcelona, Spain, to showcase it as one of the premier romantic travel destinations.
Challenge: The poster design maintains a uniform style to complement the brochure and tri-fold pamphlet, emphasizing vibrant images of Barcelona's renowned landmarks. Diagonal lines guide the eye from the photos to the content, enhancing overall appeal and piquing interest.
PARTY PRINTABLES
Description: The client needed a party printable series created for a “Girl of the Year” event hosted on site at American Girl.
Challenge: The party printables of the party invitation, thank you note and cupcake labels are designed with a whimsical font, adorned with swirly lines and a sparkling magenta pink, all to draw attention to the centerpiece silhouette logo.
Description: The pet boutique shop needed an advertising banner to be displayed at the local school stadium.
Challenge: The most effective approach to designing the stadium banner is to keep it simple, using the brand's color for emphasis and ensuring the logo stands out prominently.
STADIUM BANNER
WEBSITE DESIGN
Description: The client has asked for the development of a website for a local coffee shop. This website will serve as a platform to showcase and sell their coffee beans and accessories through an online store, as well as promote workshops and events hosted at the shop.
Challenge: The design theme introduces a semi-retro aesthetic, utilizing thoughtfully chosen background photos to maintain a warm ambiance in the coffee shop throughout the website. Additionally, the inclusion of a Poster Series aligns with the overall branding strategy.